One downside to blog longevity is the need to ensure that all of the content on your site remains relevant. Certain of the older pen reviews here on T.G.S. are out of date: the pricing discussion might no longer be accurate, the original retailer out-of-business, or - as is the case today - the manufacturer has completely overhauled the lineup and selection of pens available. Today we revisit the Pilot Custom 74: a fountain pen that's regularly appeared in posts and "Best Pen" lists over the years, but which hasn't received any stand-alone in-depth treatment in quite a while.
The Pilot Custom 74 + Lamy 2000
The Pilot Custom 74: A Highly Underrated Deep Value Proposition for a Workhorse fountain Pen
Along with the Lamy 2000, the Pilot Vanishing Point, and the Pelikan M205/M200, the Pilot Custom 74 was among the first "nice" fountain pens that I purchased in the early 2010s. It may actually have been the first 14k gold nib pen I bought, and I opted for the Violet demonstrator. (The original review has my only remaining photo of this that pen I deeply regret selling - so it goes.) Since then, Pilot has leaned heavily into the Custom 74 in the North American market, with eight different demonstrator colors currently available, as compared to the former four. It remains an excellent - and highly underrated - everyday writer.
Today, the Pilot Custom 74 fountain pen sits in the same market "sweet spot" that it has for years, and potentially has developed into an even more competitive price/value proposition as your options for gold nib pens under $200 dwindle to basically nothing else. While Pilot doesn't expressly advertise it as such, I would peg the Custom 74 as Pilot's answer to the Platinum 3776 and the Sailor 1911, albeit at a price point $30-50 lower than these other two. The Custom 74 is a mid-size pen that will fit most hands comfortably due to its ability to be used posted or unposted, and features a smooth and reliable 14k gold nib. Pilot, of course, doesn't play the limited edition strategy to the same degree as Platinum and Sailor, so for the moment you're limited to the "stock" colors, but that may be changing.
The sweet Pilot No. 5 nib on the Custom 74. All current models feature rhodium plated trim with no gold trim options available.
What makes the Custom 74 stand out? The combination of excellent writing experience and the fact that it still maintains its $176 street price at most retailers. You heard that correctly: a sub-$200 price point for an exceptionally reliable Japanese fountain pen with a 14k gold nib. Even back in the early 2010s, when I purchased my first Custom 74 for around $150, I thought this pen represented great value, and that continues to be the case for the following reasons:
Overall Writing Experience. Pilot nibs are consistently among the best standard nibs on the market - if not the best. In all my years writing with fountain pens, I don't think I've ever received a bad one. I can't say that about any other brands, as nearly all companies have their hiccups and in more than a decade buying and selling fountain pens I've had at least one dud from each brand (other than Pilot) that just didn't write perfectly out of the box. The Custom 74’s nib paired with the lightweight, comfortable barrel easily lends itself to longer writing sessions.
Versatility. I mentioned above that the Custom 74's size makes it a versatile writing option that fits a wide range of hands. Prefer a shorter, slimmer pen? The barrel is long enough to comfortably use unposted. Have larger hands? The Custom 74 posts deeply, while not adding too much bulk. It's slim enough to fit most pen cases, shirt pockets, and even some planner loops and notebook cover pen holders. The pen fills with a cartridge-converter filling system, allowing you to use bottled ink or Pilot cartridges.
Better Variety. Over the years, one big knock on this model was the lack of color options. Many people didn't want a clear demonstrator, and some found the orange, smoke grey, blue, and purple pens limiting. (Or "too wild" in the case of the orange and purple. I disagree, but hey, at least they added six new colors!) Today, you can chose from eight different pens: clear, blue, and smoke are still available, but Pilot has also added five additional demonstrators that include some gorgeous options that you don't see very often such as the "Blue Stone" (shown here), Teal, and Grenadine.
The Custom 74 posts nicely, and features a traditional streamlined design with rounded ends. Like other Pilot pens such as the Custom 823 and Custom Urushi, the cap sports Pilot's triangular ball clip.
Takeaways and Where to Buy
The Custom 74 has maintained a slot on my Best Pens list for years as one of my go-to recommendations not just for those looking to purchase their first fountain pen over $150, but for anyone looking for a reliable daily writer. It's up there with the Lamy 2000 and other workhorses. Is there any downside to adding one to your rotation? Not really, other than personal preference. Some may not like the design, and there's currently no non-demonstrator option in the U.S. market. Those who want a larger pen or higher-capacity filling system might want to opt for a bigger Pilot model like the Custom 743 or Custom 823, both of which also feature larger nibs (with accordingly larger price points). But again, these are preferences than true pros and cons.
When I decided to bring the Custom 74 and the Custom 823 into the shop, I knew that I wanted to set one aside as a tester/demo pen that would also replace the Violet pen I regret selling all those years ago. I chose the "Blue Stone" model, which is a stunning blue-black color that, to me, complements both Pilot's standard blue-black ink, as well as Iroshizuku Shin-kai. ( I do wonder whether this is intentional on Pilot's part: you can find some near-identical parallels between the Custom 74 color offerings and the Iroshizuku ink lineup.)
After years of recommending this pen, we are proud to sell the Pilot Custom 74 directly in our shop, alongside the Pilot Custom 823, the full range of Iroshizuku Inks, and hopefully more Pilot options in the near future. The Custom 74 is currently priced at $176, is available in all eight colors and nib sizes extra fine through broad, and includes free domestic U.S. shipping.
My Pilot Custom 74 in Blue Stone (top) with the rest of my “Workhorse Pen” kit from this week: The Lamy 2000 (right), the Cortex Brand Sidekick Notepad, and the Lochby Quattro pen case.
Further Reading
If you're interested in the Pilot Custom 74, you are likely exploring “Workhorse Pens” that you can use in your everyday writing. In that case, check out our “Workhorse Pens” series, which discusses similar options such as the Pilot Custom 823, the Lamy 2000, the Lamy Studio (with 14k gold nib), and more!
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